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The Listing and Selling Process
To be highly effective in selling real estate, you must give serious consideration to your competition. If you do not beat your competition, your competition will beat you, it is just that simple. There is competition primarily in three areas. The three areas are the condition of the home, the price, and the marketing.
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The first area we must compete in, is the condition. Make a visual survey of the inside and outside, of the home(s) you are competing with. The condition of your home needs to be equal or greater. If not, the buyer will choose your rival almost every time. The most obvious characteristic of homes that sell the fastest, is that, they literally out-shine the competition.
The second area we must be competitive in is the pricing. Conduct some price shopping. Find out what a buyer can purchase with an amount of money equal to, or less than, the price you are asking for your home. Can the buyer get more for less? If the buyer can get more for less, then your rival will win again, and you will not sell your home this time around.
The third area we must be competitive in is the advertising. Estimate the volume of advertising your competition is likely to employ. You should advertise at a level you feel will definitely surpass your rival.
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To summarize, the most likely way to produce a real estate sale is to first make your property out-shine your competition, secondly, price it competitively, and thirdly, advertise, advertise, advertise.
Real estate marketing is a specialty of real estate agencies. Keller Williams, a full service agency, handles every aspect of the real estate transaction and the customer is continuously kept updated as to the status of all details.
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When a sales contract has been ratified, the buyer applies for a loan and the home appraisal is ordered. Next, the Underwriter approves the loan, the home inspection is conducted, the agreed-on repairs are completed, the title search is processed, the settlement statement is generated, and the closing is finalized.
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When you use a brokerage like Keller Williams, every detail required to advertise, sell, and process your transaction is professionally managed. When you employ Keller Williams, you are basically employing a company to completely manage your real estate transaction.
Satisfied customers should be the primary objective of every Charleston Real Estate Agency. In our fast paced society, helping families in transition is of special importance to me. I am always prepared to talk about neighborhoods, subdivisions, churches, schools, architecture, local history, property taxes, and any information that may be helpful to someone in pursuit of selling their home.
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